By now a well-established image in the world of MINI motorsport: The CAM logo on the chest of twice MINI CHALLENGE title winner Dan Zelos. Through an extended contract, the leading tyre-industry software provider will continue to be an official sponsor for Zelos through the 2024 race season.

Backing Zelos since 2019, CAM’s sponsorship has seen the industry favourite flourish; culminating 2023 by securing a 2nd winning title in the Vertu Motors MINI CHALLENGE.  

Dan Zelos explains why the Zelos-CAM partnership is a great fit.

“CAM has been with me since the beginning of my formal racing career. As the UK’s leading solutions provider for the tyre industry, they’re a natural fit for me in both my on-track and off-track careers. I am thrilled to be back racing in the CAM-branded Mini and hope to secure a new record – a 3rd MINI CHALLENGE Championship title!”

CAM’s Managing Director, Mike Allen, elaborates further.

“There’s never a dull moment sponsoring Dan – every race weekend brings excitement and a new haul of silverware. We’re very proud to back ambitious British talent and even more so, because Dan was raised in the tyre industry. Both of his careers are going from strength to strength and we’re delighted to be a part of that.”

The MINI CHALLENGE series kicks off at Donnington Park on the 27th and 28th of April 2024 with live coverage across ITV.  

We wish all of our customers and their families a happy Christmas and a healthy New Year.

If you or members of your tyre business require our support team over the festive period, please make note of our slightly revised opening hours.

Contact the CAM Support Team

Continuing its programme of investment, Worcestershire-based Dawson Tyre Service Limited has signed-up to Fitter-Force™ (incorporating e-jobsheet) to support its ambitious growth strategy. Adding to Dawson Tyre Service’s suite of CAM solutions, Fitter-Force will enable the independent commercial tyre dealer to capitalize on the breakdown and tyre service opportunities they could systematically be plugged into thanks to TiDaeXTM and e-jobsheet's unique connections with leading tyre manufacturers and national breakdown services.  

With a strong reputation for traditional service values in the industry, Dawson’s has chosen Fitter-Force to manage their breakdown & service requests from call through to invoice, while achieving real-time visibility of technicians’ work schedules and full track & trace stock management.  

Company Director, Vanessa Dawson explains how Fitter-Force is a ‘win-win’ for both Dawson’s and their customers. “We’re excited to bring the benefits of Fitter-Force to our fleet customers. Our investment will help us support our clients to reduce their downtime, decrease their tyre expenditure and critically, support their operational safeguarding.”  

Steve Daly, Director at CAM explains what’s next for the forward-thinking commercial tyre business. 

“Going live with Fitter-Force this month will enable Dawson’s to achieve a complete end-to-end view of their commercial tyre business operations. Their business exhibits a fantastic “can do” attitude – we at CAM are merely helping them to improve the tools at their disposal now, as well as offer further advanced options as they become apparent.”