CAM commenced its corporate journey in 1983 ...

At that time, there simply was not a specific software solution available which could meet the needs of the UK independent tyre industry.

Rising to meet the challenge, a few hardy souls threw their collective futures into the ring and formed a small software business with the instinct to not only meet a market need, but to insist upon a personal approach which would always allow new and existing customers to feel they were dealing with people who knew their industry.

CAM grew at that point with every new customer gained and in many ways, has continued to do so to this day.

Although the business of buying and selling tyres has not changed markedly throughout the journey, the environment most definitely has. Legislation, tyre technology, cross-border trading, financial uncertainty and the internet amongst many other factors have all impacted upon our customers and CAM has been there every step of the way with them.

The industry will continue to change. Accordingly, CAM has taken the view that leadership is necessary through formidable Research and Development expenditure to help provide customers with the vision, the direction and ultimately the operational options they need.