CAM deploys CAM WMS in Lightning-Fast Turnaround
On 14 June 2025, GB Tyres, one of the UK’s premier tyre wholesalers, officially went live with CAM’s industry-acclaimed Warehouse Management System (WMS) and CAMEO business management platform, completing a full systems transition in just four weeks.
This rapid deployment followed a surprise contract termination by their previous software supplier. GB Tyres turned to CAM for a future-ready, fully integrated solution - and both teams rose to the challenge.
Chris Allen, Director at CAM, shared: "This was one of the most demanding rollouts we’ve undertaken — not because of the technology, but because of the timeframe. It required full commitment from everyone involved. While we’re incredibly proud of the result, projects of this complexity usually demand more time to do right. The fact that we pulled this off speaks volumes about the strength of our teams and the trust between CAM and GB Tyres."
Sukhi Singh, CEO GB Tyres, added: "We were dealt a difficult hand, but CAM rose to the occasion. Their ability to adapt, mobilise, and implement mission-critical systems in just four weeks has been remarkable. It wasn’t easy, but it was necessary - and they delivered. We’re now positioned better than ever for the road ahead."
This achievement marks a pivotal new chapter for GB Tyres - one made possible by CAM’s ability to deliver under pressure. It’s a testament to CAM’s resilience, expertise, and commitment to partnership, setting GB Tyres on a solid path for sustainable growth in today’s fast-moving automotive supply chain.
Find out more about CAM WMS.